Mike Katona has been added to the team at GO2, serving as the newest Business Development Director at the employee-focused communications agency in Twinsburg.
GO2, a division of GO2 Partners, recently refocused its strategic direction to more clearly emphasize its specialty: employee engagement and sales force effectiveness. As an employee-owned agency, GO2 understands the value of an empowered workforce. That’s why the agency is dedicated to turning employees into brand advocates for its clients.
“Too many organizations are hyper-focused on marketing to external audiences, while up to 85% of employees are not engaged or actively disengaged,” says Katona. “Working with GO2 is an amazing opportunity to help these organizations create internal excitement, develop strong connections with their employees, and, most importantly, drive growth from within.”
Katona has been driving new business and acting as a strategic consultant for more than 12 years. He graduated from Ohio University in 2004. Since then, he has been employed as a Series 7 licensed financial advisor, a public relations specialist, and, most recently, as a new business director for three different advertising agencies. These roles have given him the ability to engage with world-class brands like Nike, Coleman, Pepsi, Coca-Cola and Mondelēz.
“I am very proud to join the GO2 family. This agency is full of truly amazing people,” says Katona. “They’re talented and caring – and they have some impressive experience helping organizations like Comcast and Sherwin-Williams engage their employees and optimize their sales teams.”