“Employee advocacy” and “workplace culture” are a couple of buzz words that have been floating around for some time now. However, many organizations still don’t seem to understand how these concepts intertwine or how to tangibly execute them in the workplace. So, we’ve put together a little guide to help answer the question, “Are employee advocacy and workplace culture really different?”
Workplace culture is the environment that makes your company different than any other. It comes from the unique combination of beliefs, values, and skills that the people of your company hold. Some company-initiated actions can be taken to boost a positive culture such as promoting a team atmosphere, remaining transparent as a company, and providing an inclusive environment that welcomes all ideas. An effective, diverse culture can improve employee retention rates, boost performance, and even bring in talented new employees.
Employee advocacy is when employees show support for their company by promoting it to their own personal inner circle. It creates content reach beyond the scope of paid external efforts through either positive word of mouth or social media promotion. The key to effective employee advocacy is to create employee engagement through education, motivation, and company pride. This interactivity grows a brand’s reach, credibility, and overall engagement. Workers also benefit from advocating for their organization by building their networking abilities and their personal brand. Win-win!
So, Are They Different?
Workplace culture and employee advocacy are clearly different ways to encourage employee engagement. Workplace culture directly benefits employees by creating a positive working atmosphere, while employee advocacy builds upon that positivity by further engaging employees and encouraging them to share their positive experiences. Workplace culture and employee advocacy are directly related. It is unlikely that employees can be genuine, trustworthy advocates if they are in a stifling workplace culture. Employees are eager to advocate when they feel valued and happy in their environment, and act as part of an inclusive team – all aspects of a positive culture.
Here at GO2, we strongly support both a positive workplace culture and employee advocacy. In fact, we work with brands on employee empowerment initiatives every day – and we are seeing great results. As an employee-owned business, each member of our team has become a natural advocate for the GO2 brand. Our workplace culture reflects the same company pride that we’re motivated to instill in our clients. As a company, we also first think about employees’ advocacy internally by empowering employees to speak out about the workplace they believe in.