Today’s job market is rapidly changing with the incoming flood of millennial workers. Due to this generation’s demands, the traditional method of job candidates selling themselves to companies is becoming obsolete. This is forcing employers to adapt in order to keep young talent.
A successful internal brand is more than just internal messaging. An internal brand reflects its company's values and encourages employee buy-in from within. While this is often neglected in favor of external messaging, it actually plays a huge role in the quality of your external brand. After all, your employees are the ones communicating to your external audiences.
Communicating with your internal audience may not be as easy as sending a mass email to every employee. It is just as crucial to tailor internal messages to each unique audience as it is with external messaging. But where do you begin?
Internal communication may appear to occur naturally, but you could be unintentionally making mistakes that have consequences on your messaging. GO2 can help make you mindful of these mistakes so you can proactively prevent them.