Today’s job market is rapidly changing with the incoming flood of millennial workers. Due to this generation’s demands, the traditional method of job candidates selling themselves to companies is becoming obsolete. This is forcing employers to adapt in order to keep young talent.
A successful internal brand is more than just internal messaging. An internal brand reflects its company's values and encourages employee buy-in from within. While this is often neglected in favor of external messaging, it actually plays a huge role in the quality of your external brand. After all, your employees are the ones communicating to your external audiences.
Communicating with your internal audience may not be as easy as sending a mass email to every employee. It is just as crucial to tailor internal messages to each unique audience as it is with external messaging. But where do you begin?
Internal communication may appear to occur naturally, but you could be unintentionally making mistakes that have consequences on your messaging. GO2 can help make you mindful of these mistakes so you can proactively prevent them.
While there are significant benefits to employee advocacy, there are also obstacles that may prevent your employees from sharing your brand message. It's important to be proactive when confronting those obstacles.
Effective internal communication is incredibly important and it requires a lot of effort from both employers and employees. When internal communication is executed well, it creates long-lasting employee confidence. It also provides a solid foundation for communicating the organization’s mission, brand, and culture. Most importantly, internal communication can have a direct effect on external communication for the company, especially when it comes to employee advocacy.