March 14, 2018

How Does Internal Communication Affect Employee Advocacy?

Effective internal communication is incredibly important and it requires a lot of effort from both employers and employees. When internal communication is executed well, it creates long-lasting employee confidence. It also provides a solid foundation for communicating the organization’s mission, brand, and culture. Most importantly, internal communication can have a direct effect on external communication for the company, especially when it comes to employee advocacy.
March 7, 2018

White Paper: Demystifying Employee Engagement

Employee engagement can be a bit of a mystery to navigate, with questions popping up along the way. What is an engaged workforce and why does it matter? Where do I start? GO2 is here to help you decipher and master employee engagement.
March 5, 2018

Employee Advocacy Role Models

The secret is out — employee advocates are making tremendous strides in generating positive exposure for brands. Between bottom-line growth and boosting internal culture, more and more organizations are realizing how everyone can benefit from employee advocacy. There’s a lesson to be learned from companies that are benefiting from the trustworthy, personal endorsements of their employees.
February 20, 2018

Workplace Culture vs. Employee Advocacy: What’s the difference?

“Employee advocacy” and “workplace culture” are a couple of buzz words that have been floating around for some time now. However, many organizations still don’t seem to understand how these concepts intertwine or how to tangibly execute them in the workplace. So, we’ve put together a little guide to help answer the question, “Are employee advocacy and workplace culture really different?”
February 12, 2018

GO2 Hires New Business Development Director

Mike Katona has been added to the team at GO2, serving as the newest Business Development Director at the employee-focused communications agency in Twinsburg.
December 5, 2017

GO2 Names M. Brandon Melgaard Managing Partner

GO2 Partners has named M. Brandon Melgaard as Managing Partner of GO2, the company’s Twinsburg office. Melgaard, whose term will begin on Jan. 1, 2018, replaces Pete Rubin, who has led the creative agency since its inception in 1999.