Before executing any internal communication, it is important to define goals and create a strategy for how to achieve them. Creating a consistent communication plan for internal messaging is crucial to ensure that you are communicating effectively.
Here are a few tips for developing a communication plan.
Define the scope and objectives of the plan
When you begin planning an internal communication initiative, you should consider the tactics you are working to accomplish. What measurable outcomes do you hope to achieve with the communication? Before you develop an actionable plan, you need to research how your company already communicates, and then compare that to the new objectives. In this phase, it is important to remember to keep the topic relevant to the employee audience.
Define your strategy
Next, you need to articulate the approach. Making an overarching strategy statement acts as a reassurance to every other step of the plan. It guarantees that every tactic aligns with the strategy.
Identify key messages
Key messages are central pieces of information that must be incorporated into the tactics. These messages should be built to support set objectives. They are the key pieces that influence the effectiveness of the messaging. Key messages should be written succinctly — avoiding any unnecessary content.
Segment your audience(s)
This aspect of a communication plan is especially important with internal audiences. If the target audience is “employees,” then the message is too broad. There are many segments of a company’s employee base that require unique communication methods. Segmenting the audience helps make the message more relevant and increases employees’ engagement with the communication. Some examples to segment an audience may be location, department, access to technology, etc.
Develop your timeline and work the plan
The final requirement of an effective internal communication plan is flawless execution. Developing a timeline that keeps the communication schedule consistent helps achieve the overall goals. Don’t make the mistake of thinking that communication efforts are over when the plan is. Keeping the communication plan relevant and referring back on it consistently ensures that the messaging is always on strategy.
Want to know more about communication plans and why they’re important? Check out our white paper, Five Internal Communication Pitfalls to Avoid.