Effective internal communication is incredibly important and it requires a lot of effort from both employers and employees. When internal communication is executed well, it creates long-lasting employee confidence. It also provides a solid foundation for communicating the organization’s mission, brand, and culture. Most importantly, internal communication can have a direct effect on external communication for the company, especially when it comes to employee advocacy.
Here’s how these two initiatives coincide:
Internal Communication and Employee Advocacy
The main purpose of an organization’s communication is to create, build, and support its brand both internally and externally. Internal communication achieves this objective by building and maintaining open and effective workplace dialogue. In fact, when internal communication is at its best, it drives external communication in the form of employee advocacy.
To maximize the impact of employee advocacy, internal communication must reinforce a collaborative environment. If employees know that their voices are being heard, they are more likely to be engaged and also more likely to speak positively about their company. These employees are proud of their work and feel empowered to publicly share positive stories about their company. Ultimately, there are no better brand advocates than happy, engaged employees.
But, it’s important to remember that internal communication is a two-way street. Employees must create an open dialogue with their internal teams as well. A substantial part of fostering this team dialogue is keeping employees informed of company updates. When employees feel connected to their company, they are more aligned with the organization’s mission. This assists them in understanding strategic goals, which helps them to better fulfill their potential.
By investing in your company’s internal communication, you create knowledgeable, motivated employees who are eager to spread positivity about your organization.
Does your internal communication shine through? Let us know in the comments.