GO2 helped Sherwin-Williams achieve a 198% gallon increase and a 133% sales increase over the previous year by reintroducing their Paint Shield product with a strategic launch kit that the company has since integrated into their “permanent” collection of selling tools.
Graphic Design, Content Creation, Sales Kits, UX Strategy, Print Media
Gold PRSA “Cleveland Rocks” Award Winner
In 2016, Sherwin-Williams launched an innovative new product: Paint Shield, the first EPA-registered microbicidal paint.
While this amazing new technology worked to solve the problem of harmful bacteria, its scientific specifications were overly complex, creating confusion among the frontline.
To provide Sherwin-Williams with a better way to sell this innovative coating, our team developed a launch kit that accomplished the following goals:
While Paint Shield’s chemical makeup was complex, the message to the frontline was simple – it’s just paint – that happens to have the power to kill bacteria.